Filmmaker Ester Brymova examines how the offbeat content created and posted online by Lisanova, Boh3m3, Mr. Safety (aka Lisa Donovan, Ben Going and Cory Williams) and other popular YouTube personalities is changing the face of 21st-century media. In this documentary, these young artists are questioned as flashes in the pan as the "Weblebrities" of the moment or as the vanguard of a paradigm shift in global information distribution.