Is fear a control mechanism? Is it possible that institutions, governments and the establishment are able to arbitrarily shape public opinion? The mass hysteria created around the alleged 2009 Swine Flu pandemic shows us how fear is at times greater than the threat itself: the world was panic-stricken over an illness that claimed but a few lives. HERE COMES THE WOLF: THE PANDEMIC HOAX, posses the following questions: How is a rumor created? Where does the truth lay? Do the powerful groups control the media? Do the media control opinions?